How to Scale Your Product with Make it in LA

Introduction

If you're keen to understand how to scale your product, this podcast with Michael Corr is just what you need. He shares insights on connecting with contract manufacturers, making it easier for startups and designers to transition from prototypes to full production.

• Michael Corr, founder of Durolabs, discusses his extensive experience in manufacturing across different industries, helping startups scale their products effectively.
• The episode clarifies the distinction between a **prototype** and a **mass-produced product**, outlining the four criteria necessary for products to reach mass production.
• Corr emphasizes the importance of **contract manufacturers** (CMs) for startups, providing efficiency, scalability, and cost advantages that startups might struggle to achieve independently.
• He explains the essential preparations needed before engaging with a CM, such as predicting product volumes and setting clear specifications for the product.
• The conversation highlights how to leverage **referrals** to find reputable contract manufacturers and the significance of matching your product's needs with the CM’s capabilities.

Understanding Mass Production

Michael highlights how getting from prototype to mass production isn't a stroll in the park. It requires recognizing the distinct processes and the collaborative nature of working with a CM.

• **Mass production** requires a structured approach, focusing on reducing variance and optimizing efficiency, which is a shift from the more flexible prototyping process.
• Michael outlines the seven key elements of effective manufacturing: starting with raw materials, transforming components, inspecting parts, assembly, post-assembly inspection, packaging, and logistics.
• Contract manufacturers are characterized as third parties that procure, assemble, and test products, often handling multiple clients simultaneously, which can bring both benefits and challenges.
• Choosing the right CM aligned with your projected production volume is vital, as mismatched capabilities can lead to subpar results.
• Consistent product specifications, such as sizes and operating conditions, are necessary for a manufacturer to successfully produce items according to expectations.

Finding and Partnering with Contract Manufacturers

Corr shares practical tips on identifying the right CMs and advises on how to establish a productive partnership.

• Start by tapping into **referrals** from industry peers or vendors, which often yield better matches compared to generic online searches.
• Investigate the CM’s experience with similar products, as this can enhance the quality and efficiency of manufacturing processes.
• Building a relationship with your CM is likened to a partnership; you’ll be working closely for an extended period, so cultural and social fit is necessary.
• Michael insists on visiting the CM’s facility to foster trust, observe processes, and facilitate better communication about your product.
• Consider the total cost of manufacturing, including logistics, inventory, and potential travel for troubleshooting, which should factor into your decision on local versus overseas production.

Key Takeaways

This episode provides valuable advice for anyone looking to scale their product with contract manufacturers.

• Be transparent about your product's specifications, volumes, and expectations when approaching manufacturers.
• Think long-term about your partnership, focusing on compatibility and trust with your manufacturer.
• Utilize the expertise of manufacturers early in the design process to avoid costly mistakes later.
• Carefully evaluate the true costs of local versus overseas production, factoring in all elements beyond just labor rates.
• Prioritize establishing a solid working relationship, as effective communication and mutual respect drive success in manufacturing.